In the world of advertising, these are great days to be a dead celebrity icons like marilyn monroe, frank sinatra (in the recent jack daniel's campaign) and audrey hepburn (in a new dove. While hardly a new concept, the use of celebrity endorsers can still greatly impact a brand. Some celebrity product endorsements are such natural fits that we have a hard time envisioning the product without the celebrity’s face smiling next to it.
His book, celebrity sells, demonstrates the power of famous people to sell brands and offers practical advice on how to develop and advertise a brand using celebrities here are hamish pringle’s top ten ways celebrities are used successfully in advertising along with my thoughts. Use real people or celebrities in your advertising campaign francesca di meglio, monster contributing writer in an era when reality television dominates the ratings and anyone can become a blog superstar, the line between celebrity and average joe is nearly indistinguishable. The use of celebrities to sell a product is far from a new concept in the mid 1800s, patent medicines earned the endorsements of queens and popes though the times have changed and the methods evolved, the same basic concepts that were true then prove effective today marketing with celebrities provides opportunities to heighten the appeal of an advertisement and the product offered. The advantages and disadvantages of celebrity endorsements 02112013 / posted in advertising, articles from humphrey bogart and lauren bacall advertising robert burns cigarillos and betty davis selling lustre cream shampoo to bill cosby and jello pudding, companies have long loved using celebrities to endorse their brands and who can forget brooke shields’ famous line, “you wanna know.
Advertising for your small business that features celebrities that appeal to your local community can spark the kind of results you are looking for because many consumers are interested in. A celebrity endorsement advertising is where a well-known individual, such as an actor, a politician, musician, or athlete appears in any form of advertisement to promote a product or service. As advertisers struggle to develop campaigns that break through the noise and persuade consumers to purchase, the use of a celebrity spokesperson is a go-to option famous faces, questionable results: celebrities in advertising.
So how do you determine whether a celebrity or real person is right for your latest ad campaign go ahead and weigh the pros and cons of each, say veterans but the more important thing is to establish the right campaign for your client irrespective of the type of talent you choose. Enter now and discover the pros and cons of celebrity marketing on your resource for product marketing information, news, and articles.
Celebrities are excellent for grabbing people’s attention and, instantaneously, a campaign is more memorable because of a famous face on the screen consider the appearance of rob brydon in the latest crunchy nut campaign or the use of cheryl cole in the l’oréal adverts. Celebrity marketing has become quite popular and even not-so popular brands have started signing celebrities for their brand endorsements celebrities don’t t just bring value to the viewers, but also make the advertisement look glamorous. There are a number of advantages to using celebrities in advertising, whether you are running print, internet, radio or television commercials the key for small companies is making sure the local celebrity is relevant and has broad appeal popular celebrities often work best because they naturally generate lots of attention.
Marketers need to be aware of the impact of using celebrities in commercials, promotions and print campaigns because it works if done properly if business are about to make an effective advertisement, it must be attention-grabbing to its consumers and therefore most of them uses celebrities as endorsers. Essentially, the testimonial of the local celebrity adds instant credibility to a small company's product build awareness celebrities in advertising build brand awareness, according to supermarket news, a publication covering the food distribution industry and they build it much more quickly than traditional types of advertising. Studies have shown that using celebrities in advertising increases the message's persuasiveness which results in consumers having a better recall and recognition for the product or brand (zhou & whitla, 2013) muda et al (2014) state that having celebrities in advertisements positively influences ad effectiveness measures (ie consumer attitudes towards the brand, consumer attitudes towards the ad, and purchase intentions.
Why use celebrities in advertisements the use of celebrities to sell a product is far from a new concept in the mid 1800s, patent medicines earned the endorsements of queens and popes though the times have changed and the methods evolved, the same basic concepts that were true then prove effective today. 10 successful ways of using celebrities in marketing posted on july 10, this entry was posted in advertising, celebrity marketing, endorsements and tagged advertising, bob williams, celebrity marketing, 10 successful ways of using celebrities in marketing.